I am currently reading ‘Speaking Out’ by Tara Moss. The book discusses why it is important for women young and old to speak out. Backed up with facts and in-depth research Tara also describes how women can find their voice and how to use it effectively. I plan to write another post about the book once I have finished but for now I just wanted to talk about it so far in relation to Australian farming women.
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‘There is a history excluding females from positions of power and influence, and a history overlooking womens achievements in favour of a man’s.’ What does this have to do with Australian agriculture I hear you ask?

In 2015 Research Analyst Tess Marslen discussed the facts behind women in the Australian agriculture sector in her article ‘Empowering Women in Agriculture: Australia and Beyond’. She states that ‘Globally, women are not sufficiently recognised for their contributions to farming.’

Growing up on a family farm myself it was quite common that each family member had their own key responsibilities on the farm.  The man, generally the husband or sons, were the ones that ran the farm and made all the production decisions. From sowing the seasonal crop, managing calving season, weaning,  tagging all the way to harvesting. The women as Robbie Sefton puts it ‘are the glue of a farming family…the quiet, hidden business people.’ They run the day to day errands, take care of the books, negotiate with the accountant and stakeholders, and promoted the business all whilst contributing to the local community and being involved with the children’s school and sporting events. The women in these communities are the ones that work on the farm and off the farm through paid work and unpaid domestic work. They are the doctors, nurses, housekeepers and teachers in rural and remote locations. They are the accountant, cleaner, builder, wife, mother, bookkeeper, station hand, cook, driver and the list goes on.

Although still in the early stages I believe technology and social media has played a large part in the perception and recognition of the role of women in Agriculture, particularly in the last 12 months.  Women can now run any business from anywhere. I experienced this in an internship I undertook at Fifty Acres, a Government and Not-For-Profit Virtual Public Relations and Communications Agency. This agency employed many women juggling their work life balance from rural areas such as Gunning and the NSW Riverina Region.

‘Women make up approximately half of the international agricultural workforce, but exercise significantly less power in the sector than men.’ Many Australian women are now creating communication avenues to connect the country with the city and showcase a woman’s perspective of working in agriculture.

The Graziher Magazine is a quarterly magazine sharing inspiring stories about women on the land. Editor-In-Chief Claire Dunne 23, started the Magazine from her blog, Graziher a casual side project. After interviewing women for her blog mostly through social media, Claire noticed the more women she interviewed the less she knew about other women living and working in rural and regional communities. In an Interview with Andrea Crothers from The Weekly Times Claire stated that “Something I love about producing the magazine is working with all the women that contribute to it. In no means is this a single-woman show — I’m backed by so many other supportive women.”

In another interview with Blythe Moore from the ABC Claire says that she feels mainstream media had often overlooked the role of women on the land. Claire, like myself, and many of her readers hopes the magazine will help to break the divide between city and country. Many readers are getting involved and showing their support for Claire through social media especially Facebook and Instagram. I think the success of this magazine is evidence of rural women achieving recognition and acceptance in the public domain.
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Not only are women telling other women’s stories of  Australian agriculture but are also effectively contributing to a sustainable future in agriculture. Managing Director of ‘The Farm Table’, Airlie Trescowthick has created an independent, cross-industry information platform for Australian agriculture online.
The Farm Table is a new website which easily connects famers and the agricultural industry to relevant information online. Airlie describes the new site as an online toolbox which centralises existing information such as news and market information into a single space. Targeted at busy farmers The Farm table ‘signifies a collaborative and open meeting place for the Australian agricultural industry. [It is] a place where the lamb producers share with the dairy farmers, the horticulturalists chat the cattle enthusiast and the viticulturists discuss their techniques with the poultry experts.’ In an interview with Jennifer King from ABC Rural, Airlie also discusses how she is aiming to close the gap between urban populations and rural communities. ‘We have to connect by sharing what both urban and rural people value- clean, safe and beautiful food and fibre, supporting Australian businesses and celebrating rural communities that are the backbone of the country’. Not only does the new site allow for collaboration and information sharing between farmers but is a platform where people living in metropolitan areas interested in agriculture can share, ask questions and collaborate also. Airlie hopes that the site will ‘attract skills back into rural areas, particularly via young professionals’.

Like many other Australian women in agriculture Airlie is a jack of all trades. She is a farmer on the family farm, an economist, agvocate for Australian agriculture and of course an avid learner.

It is women like Airlie and Claire that are paving the way for the women in the future of Australian agriculture. They are giving other women a voice and the confidence to take an innovative idea and develop it into an empire.

I am only scratching the surface of a very in-depth and complicated topic but I would love to hear your thoughts.  As I continue my freelance work for rural based clients I feel that this topic is increasingly relevant.



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References

• Marslen, T. (2015).  Empowering Women in Agriculture: Australia and Beyond. FutureDirections International. Retrieved from http://www.futuredirections.org.au/publication/empowering-women-in-agriculture-australia-and-beyond/
• Crothers, A. (2016). Graziher magazine a new voice for women. The Weekly Times. Retrieved from http://www.weeklytimesnow.com.au/country-living/graziher-magazine-a-new-voice-for-women/news-story/2c66b32922f251978d2b1eab7c352f2a
• Moore, B. (2016). Young female grazier telling stories of rural women with independent magazine Graziher. ABC Capricornia. Retrieved from http://www.abc.net.au/news/2016-03-31/young-female-grazier-telling-stories-of-rural-women/7289120
• HerBusiness. (2013). Robbie Sefton of Sefton & Associates - Video Interview retrieved from https://www.youtube.com/watch?v=MuiKHTyLRuI
• King, J. (2016). Online resource The Farm Table makes agriculture more accessible for all. ABC Rural. Retrieved from http://www.abc.net.au/news/2016-05-06/online-resource-the-farm-table-uniting-agriculture/7370854
• The Farm Table Website- About Page. Retrieved from http://www.thefarmtable.com.au/about-the-farm-table/

Maddie Cook Communications is now on Facebook! 

Along with exciting new technologies and tips and tricks I am hoping to share a marketing statistic with you each day via Facebook from a wide range of sources. 

Connect with me on Facebook here! 

Recently The Social M's author Susanna Gebauer shared her tips to write the most effective Call-To-Actions. We know we have to be direct, succinct, visible and eye catching wih our Call-To-Actions but do you consider the dimensions and surroundings when placing the Call-To-Action?

Susanna Gebauer suggests that people avoid clicking on buttons when the button is a shape with sharp edges. To aid in convincing visitors to your site or page to click the Call-To-Action it is more effective to use rounded shapes or shapes with round edges. Susanna shares many more tips from colours to where to place your  Call-To-Action so it is suitable for all types of platforms. Take a look here! 

I love to try to understand what makes us as humans tick. What encourages us to make certain choices and why we like some things over others. Within Marketing I find looking into human behavior really interesting especially now social media and the online world is so active. In this article Courtney Seiter presents us with 7 social media psychology studies that will make your Marketing much smarter. 

Number 4 is my favourite insight for today. Did you know that almost '1/4 or 24% of social media users around the world share "everything" or "most things" online'? However this sharing on social media platforms is selective to each country. In Australia less then 20% of social media users share "everything" or "most things" online which is below the world average alongside the United States of America and Mexico. This makes me wonder, in Australia should we be targeting our audiences with more posts encouraging them to like or comment rather then posts encouraging our audience to share? 

This brings me to my next point of reflection. In point 5 of this article Courtney suggests we should not only be speaking at or promoting products, services and ideas to our audiences but engaging with them on a community level. This means we should be commenting and interacting with audiences to add value or opinions to conversations. Although make sure the comments are positive and delightful as positivity is more contagious than negativity!  

Take some time today to read this well written article and don't forget to read the comments! I would love to hear what you take out of it! 

Have a delightful day! 

Great read from Social Media Today about the algorithm in which Facebook uses to display posts which are more or less relevant to the user. The article discusses 'Trigger Words', meaning terms or phrases that the algorithm picks up in order to make certain posts appear higher in the News Feed than others. This includes major global life events such as getting married, having a baby or finding a new job. 

​Here is a snippet out of the article giving us examples of these 'Trigger Words. 

"Rumors have suggested that ‘baby’ is also a trigger word that can get the attention of the News Feed algorithm, which, again, makes sense. Others terms that could signal a story regarding a significant life event might be ‘engagement’, ‘engaged’, 'she said yes', ‘married’, ‘new job’, ‘big news’, ‘moving house’. The key, essentially, would be that the trigger term would have to relate to a life event and not to anything else more vague. For example, ‘moving house’ might be important, but ‘moving’ by itself is likely included in a heap of non-relevant updates, so you’d think the algorithm would have to discount that mention by itself unless it was within a certain range of another key term."

Read the full article here and let me know your thoughts or the results if you have experimented with Facebook'\s Algorithm!