This is the very first MCC newsletter featuring news, events, tips and insights as well as a client feature! In this newsletter you can read about one of my first Victorian clients who has established a lovely eclectic country style farmhouse over looking the Campaspe river on their property in rural Victoria!
I was delighted to be asked to present on Vivian Evans LIVE@Lunch webinar series in February. My topic 'Social Media for Small Business' covered all things from what social media is to the best times to post on Facebook and Instagram. This was my very first live webinar so please bear with me as I learn the ropes!
Watch above and if you have any questions please feel free to comment below or contact me!
Big thank you to Vivian for this opportunity and thank you to all who tuned in to watch live across Australia! I hope you gained some tips to apply to your own rural business social media page!
See the origional recording on Vivian's website here | https://www.vivianevans.com.au/recordings
So before you head off to celebrate Christmas with your nearest and dearest I encourage you to consider your communication strategies for next year. What are your business goals? Are you effectively promoting your business online? Do you have a professional brand presence?
As of October 2016 19.8 million Australians were actively surfing online.* The online world never sleeps giving businesses like yours a 24/7 shopfront to potential customers. It makes it easy for consumers to gain awareness of your business and see if you are the right choice for them before they decide to build a relationship with you.
I know that for many small rural businesses the idea of marketing and building an online can be stressful, and confusing and mostly ignored because it can be time consuming to DIY. Because of this I have broken this post into two aspects of communication which will be important in creating a successful brand in 2017.
1. Social Media
We need to look at Social Media as a communication tool we can master instead of ‘just doing’. We need to remember Social Media in a business sense refers to relating and communicating with a mass audience, communicating meaning to exchange information in a conversational and informative manner. I feel often social media pages throw information at followers instead of investing time into communicating with those interested in the brand or business. If we do this we gain insight into our target audience which in turn benefits the business.
Maddie Cook Communications predicts the following Social Media trends for 2017:
Consistent branding across all online and print media is a must. People need to be able to connect your business between shopfront and Facebook. Branding goes hand in hand with social media. Your social media page needs to look professional and consistent with your brand in order for the user to like and follow your page.
So do you really need a professional brand image? New logo? Signage? Facebook profile image?
Decide for yourself…
*Source | Nielsen, Digital Measurement http://digitalmeasurement.nielsen.com/digitalmedialandscape/
**Source | Deluxe https://ww.deluxe.com/blog/six-reasons-why-strong-brand-important-small-business/
People need to be able to connect your business between shopfront and Facebook. Birdsnest based in Cooma sucessfully apply's consistant branding from shop front to Social Media.
Photo Source: VisitCooma http://visitcooma.com.au/about-cooma/business/
Women in Agriculture - "If you say 'farmer' I don't think 'female' would come to mind, but I think that's slowly changing."-Claire Dunne
British psychologist Elizabeth Stokioe explains how we can begin to understand and analyse one aspect of communication we do often without even thinking about; verbal communication.
Read the full article here.
Andrew Hutchinson via Social Media Today has given us an insight into the new Instagram branding including a video of all the styles tested before deciding on the final one. Did you know they ended up 'testing around 300 different icons before settling on the final result'? I am sure this wont be the last we will be hearing from Instagram in the coming months with many changes to come. Find out all you need to know about the new design here!
A few of my own blog posts and ideas I find interesting. Please don't hesitate to comment, I would love to hear your thoughts and ideas!