Will Including Certain Words in Your Posts Lead to Higher Reach on Facebook?

Great read from Social Media Today about the algorithm in which Facebook uses to display posts which are more or less relevant to the user. The article discusses 'Trigger Words', meaning terms or phrases that the algorithm picks up in order to make certain posts appear higher in the News Feed than others. This includes major global life events such as getting married, having a baby or finding a new job. 

​Here is a snippet out of the article giving us examples of these 'Trigger Words. 

"Rumors have suggested that ‘baby’ is also a trigger word that can get the attention of the News Feed algorithm, which, again, makes sense. Others terms that could signal a story regarding a significant life event might be ‘engagement’, ‘engaged’, 'she said yes', ‘married’, ‘new job’, ‘big news’, ‘moving house’. The key, essentially, would be that the trigger term would have to relate to a life event and not to anything else more vague. For example, ‘moving house’ might be important, but ‘moving’ by itself is likely included in a heap of non-relevant updates, so you’d think the algorithm would have to discount that mention by itself unless it was within a certain range of another key term."

Read the full article here and let me know your thoughts or the results if you have experimented with Facebook'\s Algorithm!