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Marketing's 10 Biggest Thought Leaders

19/6/2015

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http://openr.co/4Jd#http://www.cmo.com/articles/2015/5/14/marketings-10-biggest-thought-leaders.html?cmpid=TT293
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SPC #MyFamilyCan

19/6/2015

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I have pulled this photograph of my Twitter to share with you. About a month ago I created my Aunties yummy Arancini recipe with thanks to the Kennedy Family for their Crushed Tomatoes!

The SPC #MyFamilyCan is one of the best campaigns I have seen promoting Australian farmers, Australian produce and the Australian SPC Ardmona Company. SPC Created the campaign in conjunction with Leo Burnett Melbourne. For more information on this campaign thus far, take a look at my SPC Pinterest board here! https://www.pinterest.com/maddiepaige0172/spc-ardmona-myfamilycan/

So far the campaign has been highly successful! Take a look at the case study for SPC #MyFamilyCan on Best Ads here: http://www.bestadsontv.com/ad/70896/SPC-MyFamilyCan-Case-Study


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Australian made Campaign #GenuineAussie

19/6/2015

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"Research* shows consumers care about where their products are made and grown, but can struggle to spot them. The ‘genuine Aussie’ initiative by the not-for-profit Australian Made Campaign aims to help change that."

“We hope this campaign will help prompt consumers to look for the logo at point-of-sale.”

Read the full article here: http://www.australianmade.com.au/latest-news/2015/campaign-to-help-consumers-spot-genuine-aussie-products/?utm_source=Facebook&utm_medium=Facebook&utm_campaign=Genuine%20Aussie%20&utm_term=Genuine%20Aussie%20&utm_content=Genuine%20Aussie%20

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Country of Origin Food Labelling Survey

19/6/2015

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Have your say for Country of Origin Food Labelling within Australia via this survey.
http://web02.surveycentre.colmarbrunton.com.au/Portal/Survey.aspx?SurveyID=6568&PortalID=8042&MemberID=EGOA%2f18ycNmFcgcfYfbm9Q%3d%3d&Source=

Changes to food labelling in Australia are very important to me as I feel  it should be a consumers right to be able to clearly identify where their product is from and know exactly what is in the product that they are purchasing and consuming.

In my opinion I feel the new country of origin food labelling has sparked much needed conversation across various industries and households around Australia. I hope this survey can remind the Australian public of where their food comes from and the Australian farming families behind all their fresh Australian produce and materials.
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The 10 Most Watched Ads on YouTube in May

13/6/2015

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http://www.adweek.com/news-gallery/advertising-branding/10-most-watched-ads-youtube-may-165292
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If your an Instagram user and foodie this is interesting...

12/6/2015

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http://www.adweek.com/news-gallery/technology/here-are-10-instagram-food-personalities-best-engagement-165288
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My first blog post! 

12/6/2015

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Hello. 

On this blog you will find ideas, articles and images which I find interesting and you might too! As this site progresses I aim to keep it regularly updated. You are more then welcome to comment with your own ideas and thoughts, I would love to hear from you! 

Have a fabulous day! 
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    Hello. 

    A few of my own blog posts and ideas I find interesting. Please don't hesitate to comment, I would love to hear your thoughts and ideas!
    ​-​Maddie

    Tweets by @MaddieCook15

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