The Psychology of Smarter Marketing

Graphic from Buffer.com

I love to try to understand what makes us as humans tick. What encourages us to make certain choices and why we like some things over others. Within Marketing I find looking into human behavior really interesting especially now social media and the online world is so active. In this article Courtney Seiter presents us with 7 social media psychology studies that will make your Marketing much smarter. 

Number 4 is my favourite insight for today. Did you know that almost '1/4 or 24% of social media users around the world share "everything" or "most things" online'? However this sharing on social media platforms is selective to each country. In Australia less then 20% of social media users share "everything" or "most things" online which is below the world average alongside the United States of America and Mexico. This makes me wonder, in Australia should we be targeting our audiences with more posts encouraging them to like or comment rather then posts encouraging our audience to share? 

This brings me to my next point of reflection. In point 5 of this article Courtney suggests we should not only be speaking at or promoting products, services and ideas to our audiences but engaging with them on a community level. This means we should be commenting and interacting with audiences to add value or opinions to conversations. Although make sure the comments are positive and delightful as positivity is more contagious than negativity!  

Take some time today to read this well written article and don't forget to read the comments! I would love to hear what you take out of it! 

Have a delightful day!