Social media today has recently published an article about the 3 keys to killer Content Strategy. The article looks at the rule of the 3 C's of content. Is it consistent? Is it customised? And is it constructive?
Feeling wonderful with only one assessment left in my double degree! I just completed an assessment for a unit called Digital Media Literacy at the University of Canberra. This unit looked into digital media technologies and how they fit into and impact the communication industry.
My last assessment for this unit was to create a Storify based on a particular topic and comment on the discourse surrounding the topic. For my topic I chose the #wrongminewrongplace hashtag and gathered discourse off sites such as Twitter, Facebook and media outlets such as The Namoi Valley Independent and ABC Rural. The main aspect I found interesting surrounding the discourse was that majority of participants on social media surrounding the topic were against the Shenhua mine being approved on the Liverpool Plains, NSW. It is also interesting to consider the large impact social media has had on this topic in letting individuals speak there opinions via the internet. As the conversation continues the hashtag is increasingly being used. See for your self on Twitter!
If you would like to look please follow this link: https://storify.com/MaddieC/wrongminewrongplace-561cada25c18e84749a218e2
If you have any questions or feedback I would love to hear from you!
4 Tips for Improving Brand Awareness on Social Media see http://www.socialmediatoday.com/marketing/chloehashemi/2015-09-18/4-tips-improving-brand-awareness-social-media
1. Be strategic
2. Engage with your followers
4. Balance content
"It's amazing that Facebook has 1.5 billion users," says Goh. "But there are 7 billion people in the world, and 5 billion of those have mobile phones, and many people have profiles across networks, so it's still anyone's market."
Read more: http://www.smh.com.au/business/emerging-social-media-startups-are-the-new-facebooks-20150723-gijgec.html#ixzz3heTD8VC8
"Facebook is rapidly becoming the dominant news publishing and advertising platform. It’s cheap, simple, ubiquitous and very targeted: almost everybody now uses it to expose their own lives and to read about other people’s lives. As a result, Facebook knows almost everything about everyone. It is easily the most powerful marketing tool in history." -Alan Kohler
Read the full article here: http://www.businessspectator.com.au/article/2015/6/10/information-technology/era-mass-marketing-over
"Along with internet.org, Zuckerberg has highlighted artificial intelligence and virtual reality as key future themes for the company."
I have pulled this photograph of my Twitter to share with you. About a month ago I created my Aunties yummy Arancini recipe with thanks to the Kennedy Family for their Crushed Tomatoes!
The SPC #MyFamilyCan is one of the best campaigns I have seen promoting Australian farmers, Australian produce and the Australian SPC Ardmona Company. SPC Created the campaign in conjunction with Leo Burnett Melbourne. For more information on this campaign thus far, take a look at my SPC Pinterest board here! https://www.pinterest.com/maddiepaige0172/spc-ardmona-myfamilycan/
So far the campaign has been highly successful! Take a look at the case study for SPC #MyFamilyCan on Best Ads here: http://www.bestadsontv.com/ad/70896/SPC-MyFamilyCan-Case-Study
"Research* shows consumers care about where their products are made and grown, but can struggle to spot them. The ‘genuine Aussie’ initiative by the not-for-profit Australian Made Campaign aims to help change that."
“We hope this campaign will help prompt consumers to look for the logo at point-of-sale.”
Read the full article here: http://www.australianmade.com.au/latest-news/2015/campaign-to-help-consumers-spot-genuine-aussie-products/?utm_source=Facebook&utm_medium=Facebook&utm_campaign=Genuine%20Aussie%20&utm_term=Genuine%20Aussie%20&utm_content=Genuine%20Aussie%20
A few of my own blog posts and ideas I find interesting. Please don't hesitate to comment, I would love to hear your thoughts and ideas!