So before you head off to celebrate Christmas with your nearest and dearest I encourage you to consider your communication strategies for next year. What are your business goals? Are you effectively promoting your business online? Do you have a professional brand presence?
As of October 2016 19.8 million Australians were actively surfing online.* The online world never sleeps giving businesses like yours a 24/7 shopfront to potential customers. It makes it easy for consumers to gain awareness of your business and see if you are the right choice for them before they decide to build a relationship with you.
I know that for many small rural businesses the idea of marketing and building an online can be stressful, and confusing and mostly ignored because it can be time consuming to DIY. Because of this I have broken this post into two aspects of communication which will be important in creating a successful brand in 2017.
1. Social Media
We need to look at Social Media as a communication tool we can master instead of ‘just doing’. We need to remember Social Media in a business sense refers to relating and communicating with a mass audience, communicating meaning to exchange information in a conversational and informative manner. I feel often social media pages throw information at followers instead of investing time into communicating with those interested in the brand or business. If we do this we gain insight into our target audience which in turn benefits the business.
Maddie Cook Communications predicts the following Social Media trends for 2017:
Consistent branding across all online and print media is a must. People need to be able to connect your business between shopfront and Facebook. Branding goes hand in hand with social media. Your social media page needs to look professional and consistent with your brand in order for the user to like and follow your page.
So do you really need a professional brand image? New logo? Signage? Facebook profile image?
Decide for yourself…
*Source | Nielsen, Digital Measurement http://digitalmeasurement.nielsen.com/digitalmedialandscape/
**Source | Deluxe https://ww.deluxe.com/blog/six-reasons-why-strong-brand-important-small-business/
People need to be able to connect your business between shopfront and Facebook. Birdsnest based in Cooma sucessfully apply's consistant branding from shop front to Social Media.
Photo Source: VisitCooma http://visitcooma.com.au/about-cooma/business/
A few of my own blog posts and ideas I find interesting. Please don't hesitate to comment, I would love to hear your thoughts and ideas!