“Traditional marketing talks at people. Content marketing talks with them.” -Doug Kessler

Social media today has recently published an article about the 3 keys to killer Content Strategy. The article looks at the rule of the 3 C's of content. Is it consistent? Is it customised? And is it constructive?

Today's online world is so fast paced that to successfully get our brand image out there we need to be consistent with the brand image across all online platforms understanding the differences between and purpose of each platforms. Content needs to be constructive in that it has strategic relevance and impacts and leaves an impression on the target audience. 

My favourite acronym is KISS (keep it simple silly) which compliments the 3 C's really well. After the content is consistent, customised and constructive it really needs to be simple so our target audience understands it quickly and effectively. 

Take a look at the article here and don't hesitate to let me know your thoughts!