I have recently finished reading Russel Howcroft's 'When it's right to be wrong' and highly recommend the read. I was captivated not only by his writing, experience and insight into the communications industry but by the layout of the book. Similar to The Gruen Transfer by Jon Casimir, each page of the book was different and drew on aspects discussed on the page as inspiration for the graphics.
Without giving too much away, I have to tell you about the part that I was most intrigued in. Throughout the book Russel Howcroft discusses the term ‘ideas’ in all forms. In one section he states that ‘The idea itself has no value’. Russel continues to talk about how value is only added to an idea when it is created, invested in and enters the marketplace. When first reading this I had to question the idea before having to agree with him.
The book is filled with interesting thought provoking content which I know I will be reading again and again. Have a read and I would love to know the thoughts and ideas you have created since reading!