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Is the era of mass marketing over?

6/7/2015

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"Facebook is rapidly becoming the dominant news publishing and advertising platform. It’s cheap, simple, ubiquitous and very targeted: almost everybody now uses it to expose their own lives and to read about other people’s lives. As a result, Facebook knows almost everything about everyone. It is easily the most powerful marketing tool in history." -Alan Kohler

Read the full article here: http://www.businessspectator.com.au/article/2015/6/10/information-technology/era-mass-marketing-over
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