Is the era of mass marketing over?

"Facebook is rapidly becoming the dominant news publishing and advertising platform. It’s cheap, simple, ubiquitous and very targeted: almost everybody now uses it to expose their own lives and to read about other people’s lives. As a result, Facebook knows almost everything about everyone. It is easily the most powerful marketing tool in history." -Alan Kohler

Read the full article here: http://www.businessspectator.com.au/article/2015/6/10/information-technology/era-mass-marketing-over