Research | Graphic Design | Mock-ups | Copy writing | Marketing | Advertising
Copy writing and Creative Execution was one of my favourite units at the University of Canberra. I was lucky in this unit to be mentored by Mr John Anstey to achieve great results.
The brief asked students to create an advertising campaign for the Hyundai Volester Turbo.
I targeted young professional, style conscious women interested in the modern world but love the energy and excitement of the 80's. The campaign was inspired by Kylie Minogue Locomotion specifically the performance she did in 2012 at Dancing with the Stars.
The overall campaign is consistent throughout all media including; Television, Radio, online, Outdoor- Billboard and Magazine.