Kirkley Gardens Over 55's Living
Research | Graphic Design | Advertising | Marketing | Social Media Management | Content Creation
Kirkley Gardens Over 55's Living is an over 55's village based in South Bowenfels NSW. Situated in the gateway to Central West NSW Kirkley Gardens offers quality two bedroom units set in beautifully maintained gardens with unspoiled views of the surrounding rolling hills.
This project was to completely re-brand and re-market the village to a new target audience and coincided with the refurbishment of the available villa's.
I want to draw your attention to the branding, especially the logo. I really wanted to bring the peaceful and tranquil surroundings of Kirkley Gardens Over 55's Living into the logo.
At first glance this logo arks back to the rural garden setting of Kirkley Gardens. We see shapes that represent flowers, nature and a bird in flight. Looking deeper into the centre of the logo the overlapping of shapes resemble the rolling hills and Blue Mountains surrounding the village.
This project entailed the following;
-Complete re-branding | Logo variations, overall brand image, style guide
-Advertising | Print in the Blue Mountains Record and Blue Mountains Gazette & Online via social media
-Social Media Management
-Directory, Floor Plans, Village Map
-Promotional Items | Business Cards, Letterheads, Notepads