Research | Campaign Development | Advertising | Marketing | Media | Graphic Design
This logo was part of a campaign designed for the United Nations whilst studying at The University of Canberra.
We set three main objectives when implementing this campaign;
The tone and mood of the advertising is obvious through the logo. I wanted to create an icon which was fierce, blunt and straight to the point. A logo which would stand out against other sustainable and ecologically friendly campaigns. We wanted individuals to recognise there is a problem with food waste in Australia and rectify that problem through sustainable food solutions.
JUST EAT IT. is a powerful logo which takes on the connotation of no questions asked. Simply Just eat it.
The main colours are Blue and Green. The blue reflects the United Nations blue which is a globally recognised colour. Blue also symbolises Peace, Strength, Unity and Compassion which are just a few of the UN’s qualities (Find the Data, 2015). Green represents the protection of the environment and sustainable food preparation and storage practices across the nation. Other colours used across the campaign such as yellow and red, add to the visual appeal of the campaign and thus make the campaign more attractive and interesting to consumers.
The typeface is bold and fierce gaining audience attention and interest to find out more about the campaign. The logo also incorporates a ‘bite mark’ which is symbolic of the Campaign name and the idea behind the campaign. The bite mark is recognised not only nationally but globally as the symbol for the consumption of food and is therefore a crucial element to the logo.
We aimed to pulse this campaign over the Christmas and School Holiday period in Australia using OOH Advertising to encourage people to download the app and get involved throughout social media. This holiday period in Australia consisted of Christmas, New Year and Australia Day all times at which Australia experiences greater national waste.
To educate the public my team and I decided to create an educational app to allow people to access information about food waste and give them tools in which they can implement to reduce that waste.