Research | Graphic Design
Greenfields Charbrays is a Queensland family owned cattle operation that has been producing quality beef for Australian and international conditions for over four decades.
The aim of this project was to create a branding strategy to represent Greenfields Charbrays in a traditional way and to communicate their commitment to producing quality cattle.
In the design I aimed to create a logo that would stand out from competitors. In doing this I was able to replicate a photo the family had taken of their animals and transform it into a logo that was unique to the stud. The soft line in the logo highlights the ease of movement and temperament as well as the quality of their herd.
Visit Greenfields Charbrays' website or follow them on Facebook and Instagram! You can also find them at the Charbray Sale in September each year!