This was an accessible item at the University of Canberra in a class called Agency Client Relationships with Shara Ranasinghe. 

The brief was to sell an every day object to perspective buyers in a creative way. 

My item was the Feather and this was my take... 

The ‘Feather’ is the newest make up applicator in the beauty market. It is taking place of all those horrible makeup brushes we have previously used which clog and stain. You can now easily apply eye shadow and blush with this fabulous new product.  

The ‘Feather’ is 100% all natural and 100% ecological making it perfectly fine for the environment. All our feathers are free fallen feathers which mean no animals have been harmed during the collection process.
Additionally there have been no chemicals used to create this product unlike makeup brushes. Because of all the natural properties within the ‘Feather’ it is also 100% healthy for your skin. 

The ‘Feather’ comes with so many features.
-A flexible shaft and smooth quill grip allowing you to easily smooth out your eye shadow or blush to get an even look, guaranteeing you that you will never have that dreaded makeup line again. 
-The ‘Feather’ is lightweight making it easy for you to carry with you in your purse or handbag everywhere you go. Never will you be caught without makeup again. 
-Soft against your skin
-No need to buy more eye shadows as you can use it with any of your existing brands
-You can also match your favourite ‘Feather’ to your outfit or handbag as there are so many styles, colours and patterns to choose from.
-The ‘Feather’ is so easy to use. Just place some eye shadow on the tip of the ‘Feather’ and softly pull across the eye lid.
-For blush and bronzer do the same however instead of pulling twirl the ‘Feather’ in a circular motion. 

It is so popular now celebrities and makeup artists all over Australia are even using the ‘Feather’. Cameron Diaz only said last week that she loves the ‘Feather’ stating “I take ‘Feather with me everywhere, it’s great because it’s so easy to use and natural for my skin!”.

The ‘Feather’ is the newest, most affordable makeup tool on the market. When buying one you have the option to buy just one to add to a collection or you can buy a tuft of ‘Feathers’. The ‘Feather’ is the perfect gift for your wife, girlfriend, mother, sister or you can spoil yourself and purchase one for yourself.

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